Brand Type: Mid-size North American Brand

Category: Body Care (Lotion, Cream, Body Wash)

Year: 2025

Challenge

A well-known Canadian brand approached Angel Cosmoceuticals after experiencing customer complaints about dryness and lack of absorption with their body lotion base. They wanted a next-generation formula featuring:
✔ Natural oils
✔ Improved texture
✔ Better hydration retention
✔ Clean ingredient profile

Angel Cosmoceuticals Solution

We performed a reverse engineering project to analyze their current lotion and identify weaknesses. Findings showed:

• Low humectant content

• Heavy, non-absorbent emollients

• No barrier-restoring ingredients

Our R&D team rebuilt the formula using:

• Olive-derived Squalene

• Betaine

• Shea Butter Esters

• Hyaluronic Acid

We also improved the sensory profile — faster absorption, lighter feel, long-lasting hydration.

Results

• Customer satisfaction increased by 41%

• Retailers requested double inventory

• New lotion base became the brand’s top reformulation success of 2026

• Brand extended contract to develop 3 more SKUs