As consumer expectations shift toward cleaner, nature-derived, high-performance formulations, beauty brands are embracing ingredients that deliver both results and transparency. At Angel Cosmoceuticals, we’ve observed strong continued demand for natural ingredients that elevate product performance while supporting market trends for purity, simplicity, and efficacy.

Below is our 2025 list of the top natural ingredients loved by beauty brands across skincare, haircare, and body care.

1. Hyaluronic Acid (Plant-Derived)

Category: Hydration Booster
Plant-derived hyaluronic acid remains one of the most trusted hydration technologies in the industry. Its moisture-binding properties make it essential in modern formulations.

Benefits:

• Deep, long-lasting hydration
• Plumping and firming effect
• Supports skin elasticity
• Works for all skin types

Ideal In:
Serums, creams, mists, scalp treatments

2. Betaine (From Sugar Beets)

Category: Osmolyte / Moisture Balancer
Betaine supports the skin’s natural moisture balance and provides a smooth, cushiony feel — making it a favorite for gentle, hydrating formulations.

Benefits:

• Strengthens the moisture barrier
• Reduces irritation
• Improves formula texture
• Provides soft, silky after-feel

Ideal In:
Cleansers, toners, moisturizing serums, hair conditioners

3. Squalane (Olive-Derived)

Category: Lightweight Emollient
Olive-based squalane is prized for its biomimetic qualities — closely resembling the skin’s own lipids.

Benefits:

• Lightweight hydration
• Non-greasy barrier support
• Enhances softness and smoothness
• Absorbs rapidly

Ideal In:
Face oils, creams, body oils, hair serums

4. Sea Buckthorn Fruit Oil

Category: Vitamin- & Omega-Rich Oil
A nutrient-packed oil known for its deep orange color and skin-rejuvenating benefits.

Benefits:

• Brightens dull skin
• Rich in vitamins A, C, and E
• Supports elasticity
• Provides antioxidant protection

Ideal In:
Facial oils, body treatments, balms, lip care

5. Ojon Oil (Batana Oil)

Category: Hair Repair/Restoration
Ojon oil has gained significant popularity for its transformative impact on dry, damaged, or textured hair.

Benefits:

• Repairs the appearance of damage
• Improves shine and softness
• Reduces brittleness
• Enhances overall hair resilience

Ideal In:
Deep conditioners, hair oils, leave-ins, masks

6. Aloe Vera Extract

Category: Soothing Hydrator
Still one of the most trusted botanicals in beauty, aloe Vera provides gentle hydration and calming properties.

Benefits:

• Soothes irritation
• Refreshes and hydrates
• Supports barrier recovery
• Ideal for sensitive skin

Ideal In:
Gels, toners, cleansers, hair mists

7. Niacinamide (Naturally Derived)

Category: Vitamin B3 / Skin Corrector
A multifunctional ingredient that continues to dominate across product categories.

Benefits:

• Balances oil
• Minimizes pores
• Brightens skin tone
• Strengthens the skin barrier

Ideal In:
Serums, moisturizers, brightening creams

8. Honey & Propolis Extract

Category: Antimicrobial & Moisture-Retaining
Honey-based actives are experiencing a renewed surge in demand thanks to their naturally soothing, hydrating properties.

Benefits:

• Antibacterial properties
• Deep moisture retention
• Softens and nourishes
• Supports barrier repair

Ideal In:
Balms, cleansers, lotions, masks

9. Rice Bran Oil & Extracts

Category: Antioxidant Support
A staple ingredient that enhances brightness and nourishment while being lightweight on the skin.

Benefits:

• Brightens complexion
• Rich in vitamins & antioxidants
• Softens skin
• Enhances product stability

Ideal In:
Cleansing balms, brightening serums, moisturizers

10. Multi-Oil Blends (Custom Signature Oils)

Category: Tailored Emollients
Brands continue to gravitate toward multi-oil blends for signature product stories and elevated performance. Angel Cosmoceuticals frequently formulates custom blends.

Benefits:

• Layered hydration
• Enhanced shine (hair)
• Balanced nourishment
• Customizable to brand identity

Ideal In:
Face oils, hair oils, body oils, beard oils

Final Thoughts

The beauty industry’s movement toward clean, natural, and multi-benefit ingredients continues to accelerate. As brands prioritize ingredient transparency and performance, these natural actives remain at the forefront of innovative product development.

At Angel Cosmoceuticals, we help brands identify the right nature-derived ingredients to support their product goals — from concept to full-scale manufacturing.

Looking to incorporate these ingredients into your next formulation?
We’re here to help you build high-performance, market-ready products.